Leroi is a digital school marketplace where learners create, sell and serve through real-world entrepreneurship, inside a school-controlled environment that feels safer, more practical and more meaningful. Think, create, sell, serve, thrive.
Too many young people are told to be entrepreneurial long before they are given a real place to try, earn, fail, adapt and grow. Leroi gives learners in Grade 4 to 12 that place, inside a school-approved, school-controlled environment where adults may only buy after being invited and verified.
Every user and every listing sits inside a school-approved, school-controlled environment. Learners offer products and services, from baked goods to tutoring, and remain the sellers. Adults may only buy after being invited and verified, and every user on Leroi is 100% verified.
Students turn their own ideas into real products and services, then bring them to market inside a supportive school environment.
Learners sell to real buyers in their school community and get real feedback, building confidence no classroom project can match.
From pricing to marketing to customer service, students learn entrepreneurship by doing it, not just studying it.
Setting up a venture on Leroi takes just a few steps, so students can spend more time creating and less time on admin.
Our team and school partners are on hand to help learners plan, launch and grow their ventures with confidence.
Every venture a student builds becomes part of their story, a real achievement they can point to long after school.
Leroi starts where entrepreneurial identity often starts, long before young people leave school.
Every user and every listing sits inside a school-approved, school-controlled environment.
Adults may buy after being invited and verified, but learners remain the sellers.
From baked goods to tutoring, Leroi allows multiple forms of entrepreneurial expression.
Leroi was built to solve a very specific school and youth problem. Entrepreneurship is often spoken about as a future skill, but for many young people it remains too theoretical, too late, or too disconnected from everyday school life to become something real.
Entrepreneurship is usually taught as theory, not behaviour. Learners may write about businesses without ever practising pricing, selling, fulfilling, communicating, adapting and learning from customers.
Young people need a safer way to enter digital commerce. The economy they are entering is shaped by marketplaces, online selling, service platforms and independent income. They need an age-appropriate route in.
Schools need a practical tool, not another motivational message. Many schools want to embed entrepreneurship beyond Life Orientation and once-off market days, but lack a platform where learners can actually trade and learn from real behaviour.

Confidence and resilience, built through doing.
Leroi is not a static catalogue. It is a guided flow that moves from idea to action, and from action to reflection. Every transaction becomes a practical lesson in communication, pricing, service, fulfilment, resilience and financial literacy.
The learner lists a product or approved service with pricing, description and the basics needed for approval.
The school reviews every listing before it goes live, keeping the marketplace age-appropriate and school-aligned.
A verified buyer purchases through the app, keeping the transaction inside a safer, known system.
The learner delivers through school-approved channels, learning service and responsibility along the way.
Honest feedback closes the loop and helps the learner see what worked and what can improve.
Every order builds confidence, entrepreneurial judgement and practical knowledge.
Young people have ideas and ambition, but not always a safe route to test them.
Schools already have the community, trust and structure that make this possible.
Digital entrepreneurship, service delivery and self-starting matter more than ever.
A marketplace deliberately designed as a learning environment.
Leroi helps learners fund what matters. Excursions, tours, textbooks, the matric dance, tuition and fundraising all cost money. Leroi gives learners a real, safe way to earn towards the things that make school life possible, instead of waiting to be given it.
Earn towards fees and lighten the load at home.
Cover the reading lists and supplies each term brings.
Camps, sports tours and class trips, funded by the learner.
Debutants, squires and the big night, paid for with pride.
Reach class and school goals without endless raffles.
Future studies, a first device, or something personally meaningful.
The same platform that helps families supports learning goals already inside school life: entrepreneurship programmes and enterprise clubs, fundraising campaigns and school goals, financial literacy and digital commerce, and learning beyond Life Orientation, EMS and Business Studies.
Success on Leroi is not only measured in sales. Slow trade, honest feedback and ideas that need a second attempt are part of the learning too. The goal a learner earns towards is what makes the effort real.
Whether you already have an invitation or want to bring Leroi to your school, the next step is simple.
Download the app and join your school's marketplace. If your school has invited you to Leroi, the next step is simple: download the app, enter your invitation code, complete learner or buyer onboarding, complete consent where required, and start exploring.
Nominate your school or start a conversation. Are you a principal, educator, parent or learner who wants to bring Leroi to your school? Reach out and we will get back to you.
Different people come to Leroi with different questions: learners, parents, schools, homeschoolers, and partners and investors.
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